Designing micro interactions for insurance workflows

A series of interactions and UX solutions for BriteCore, a content management system built for insurance carriers. As Lead Product Designer, I focused on the small moments that decide whether a tool feels like it's working with the user or against them.

Role

Lead Product Designer

Company

BriteCore

Duration

Ongoing, 2+ months

Focus

Micro interactions

BriteCore rule builder showing WHEN and behavior conditions beside a plain language rule summary

The Approach

Insurance work is repetitive, so small friction adds up fast

Agents and carrier staff spend their day inside the same handful of screens. A detour to look something up, a search rebuilt from scratch, or a rule that needs a developer all cost time, and they cost it hundreds of times.

Each of the three interactions below started with a moment where someone had to leave their place in the workflow. The goal was the same every time: bring what they need to them.

  1. 01

    Keep people where they are

    Information should come to the user. If a task needs context, show it in place instead of sending them back a few pages.

  2. 02

    Make repeated work reusable

    When someone does the same complex thing more than once, the product should remember it for them.

  3. 03

    Lower the floor, keep the ceiling

    New users should be able to start without training, and advanced users should never feel boxed in.

Interaction 02 · Context in place

Calculation reference definition

Animation of a user selecting a calculation and seeing its contents appear in a tooltip

The Problem

While using the application, users needed to find out what a calculation contained. To do that, they had to go back a few pages, then find their way back to where they were.

The Solution

I created a treatment where the user highlights or selects a calculation and its contents reveal in a tooltip style interaction.

The user never leaves their place in the workflow.

Details Worth Noting

  • A lookup, not a navigation

    Because the definition opens on top of the current screen, checking a calculation costs a glance instead of a round trip.

  • Built for people mid-task

    The reference disappears as easily as it appears, so it never leaves anything to clean up.

Interaction 03 · Visual builder

Rule query builder

Rule builder with WHEN conditions, show and hide behaviors, and a plain language rule summary

The Problem

Carriers need to complete complex, repeated tasks that trigger events in different parts of the application. The existing rule builder handled a wide range of queries, but writing the "recipes" required advanced coding knowledge.

The Solution

The goal was a visual builder that could achieve at least 75% of rules, so people who weren't power users could start building right away.

I designed a simple UI where users pick options to assemble a rule from IF statements, WHEN statements, and different behaviors. It works for new users and advanced users alike.

Details Worth Noting

  • Plain language summary

    A Rule Information panel restates the rule in readable sentences as it's built, so users can confirm what they made without reading code.

  • Room to grow

    A plus control beside each behavior adds another behavior or validation, which covers the need for an else option without a separate concept to learn.

  • A path for power users

    A Rule Code Editor tab sits next to the builder, so advanced users can drop into code for the rules the visual builder doesn't cover.

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All work